About Us

Auto Zebra was born with a vision to give car manufacturers a digital advantage and grow their sales. 

We are a coalition of strategic partners working together for automotive.

A key foundation principle was not to reinvent the wheel, but to create a flexible proposition that can be delivered on a global scale.

The senior team have 20+ years experience helping retailers and car manufacturers use online to grow their businesses, including delivering reference automotive digital projects.

Bogdan Herea

Bogdan Herea

Tony Patterson

Tony Patterson

Tomas Honz

Tomas Honz


Our strategic partners bring invaluable experience in their areas of specialism. Their scale, locations, services and products help form a coalition specifically designed to deliver Assisted Selling to car manufacturers globally.


Auto Zebra

Providing online services to leading retailers and car manufacturers for over 20 years, delivering benchmark eCommerce projects and market leading strategies


Gobeyond Partners

Digital transformation experts helping major brands solve their most complex customer journey challenges. Experience working in 30 countries.



Market-leading automotive platform, used for the last 20 years by car manufacturers and retailers alike.



Europe’s leading provider of customer engagement services delivered in over 40 languages from 35 countries worldwide.


Pitech Plus

Scalable technology development, implementations and integrations with long experience in automotive sector.


Brighten Digital

Experts in implementing marketing-automation, ecommerce and customer-identity solution to retail, banking and automotive sectors.

Acting as a single supplier eliminates the need for multiple RFPs as well as the challenges associated with delivery via multiple agencies with no overall accountability.

Within our coalition we have helped the majority of car manufacturers in Europe.

You would be in good company.

Our services
We provide a full range of services from consulting, through standalone technology and managed live chat, to fully outsourced sales channels.
Assisted Selling
Assisted Selling turns individual customer actions into a consolidated sales funnel and applies retail best practice to maximise sales.