Business and Retailing Strategy

Consulting projects focused on integrating retailing capability into car manufacturers' organisations.

Areas covered:

  • Organisational maturity

  • Organisational planning

  • Channel roadmaps

  • Building out organisational pillars of Assisted Selling capabilities (Sales Teams, Data Insights, Retail Processes and Back-office Technology)

Typically includes:

  • Overall program planning

  • Proof of Concept planning and delivery

  • Market / brand / capability rollout planning and delivery

  • Team capabilities assessment and planning

  • Process maturity assessment and planning


Typical activities:

  • Plan and deliver Proofs of Concept

  • Engage and educate stakeholders and staff

  • Benchmark competitors

  • Bring best practice and innovations

  • Develop and implement an ongoing optimisation strategy

  • Create and embed planning and reporting framework

  • Create technology roadmaps

  • Plan delivery and implement

  • Test, evaluate, repeat

Why work with Auto Zebra?

Experienced senior team

We have provided online services to leading retailers and car manufacturers for over 20 years, delivering benchmark eCommerce projects and market leading strategies.


Best strategic partners

We are a consortium of exceptional partners acting as one, eliminating the need for multiple tenders and time consuming agency management.

Omnichannel view

We have a view across all online and offline interactions. We understand how a customer shops and offer tactical solutions, delivered in the wider context.


Retained knowledge and IP

We will grow your sales in parallel with empowering you for the future. Developing your proposition at your pace while you retain the knowledge, skills and IP to move forward.