Omnichannel Conversion and Audiences Insights

​We'll use your historical data to identify and understand:

  • Who exactly your customers are, and where they are coming from

  • How each interaction point across their omnichannel journey contributes to their decision to buy from you (or not)

Following the analysis and modelling, we will recommend:

  • How to attract better traffic

  • How to convert more traffic to leads to sales (online or offline)

  • How to increase your customers' loyalty

The insights project focuses on two areas, omnichannel audiences segmentation and omnichannel sales conversion.


What do you get:


  • A pragmatic project with fast turnaround with only minimal input required

  • Two project options - Lite and Full

  • Answers to 10 (Lite) or 46 (Full) predefined questions

  • Online dashboards, including reports and charts, supporting the answers to the questions

  • Written presentation of findings with detailed recommendations

  • 2 workshops


  • Help in delivering quick wins and integrating the recommendations into existing roadmaps

  • Ongoing website optimisation either as a one-off project or as ongoing monthly activities

  • Further stakeholder sessions

  • Help in planning, delivering and evaluating retail experiments

  • Automated report updates

Why work with Auto Zebra?

Experienced senior team

We have provided online services to leading retailers and car manufacturers for over 20 years, delivering benchmark eCommerce projects and market leading strategies.


Best strategic partners

We are a consortium of exceptional partners acting as one, eliminating the need for multiple tenders and time consuming agency management.

Omnichannel view

We have a view across all online and offline interactions. We understand how a customer shops and offer tactical solutions, delivered in the wider context.


Retained knowledge and IP

We will grow your sales in parallel with empowering you for the future. Developing your proposition at your pace while you retain the knowledge, skills and IP to move forward.