Online Readiness Assessment and Recommendations

​We will use our Online Readiness Assessment to understand:

  • How your online channel is perceived and useful to today’s customers

  • How easy your customers find it to use

  • How well it supports your dealers and brand

  • How you compare against competitors

Following the assessment, we will identify and recommend:

  • Specific improvements that can be made in order for online to generate more leads and sales (both online and offline)

  • Quick wins that delivery immediate gains, often at low cost

  • Longer-term improvements, feeding into an ongoing website optimisation program

Online Readiness Assessment and Recommendations help consolidate today's experiences into enjoyable customer journeys that convert more.


What do you get:


  • A pragmatic project with fast turnaround and minimal input required (no internal time or resources are needed)

  • A detailed audit based on 51 weighted criteria, covering Technology, Online proposition and Customer Experience

  • Assessment of your online presence today

  • Detailed recommendations

  • 3 workshops


  • Help in delivering quick wins and integrating the recommendations into existing roadmaps

  • Ongoing website optimisation either as a one-off project or as ongoing monthly activities

  • Further stakeholder sessions

  • Help in planning, delivering and evaluating retail experiments

What is the Online Readiness Scorecard?

It's an ‘outside-in’ look at car manufacturers’ online presence, represented by customer experience, technology and propositions, three out of six pillars required to use online effectively.


The six pillars form our Assisted Selling framework.


Why work with Auto Zebra?

Experienced senior team

We have provided online services to leading retailers and car manufacturers for over 20 years, delivering benchmark eCommerce projects and market leading strategies.


Best strategic partners

We are a consortium of exceptional partners acting as one, eliminating the need for multiple tenders and time consuming agency management.

Omnichannel view

We have a view across all online and offline interactions. We understand how a customer shops and offer tactical solutions, delivered in the wider context.


Retained knowledge and IP

We will grow your sales in parallel with empowering you for the future. Developing your proposition at your pace while you retain the knowledge, skills and IP to move forward.